Creative Direction
Licensed Collaborations
Brand Partnerships & Outreach
Influencer & Creator Relations
Campaign & Content Production
For a more comprehensive look at my creative portfolio, including additional work, campaign performance, analytics, and more in-depth project details, please contact houseofcallie.co@gmail.com.
Social Media Strategy + Management
Notable Projects
Queen of Sparkles | FW26 Licensed SEC Game Day
I developed the creative concept and direction for Queen of Sparkles’ 2026 licensed SEC Game Day campaign, envisioning an SEC road trip with stops along the way at each university represented in the collection. The concept came to life through a series of playful, nostalgic scenes I mapped out, beginning with models “hitching a ride with the Queen” before setting off on their journey. I conceptualized a roadside fuel stop and a custom “Queen’s Tailgate,” incorporating a spray-painted grill, colorful canned drinks, embellished footballs, a vintage car, and other carefully curated props. My role extended from the initial creative concept and full photoshoot production to managing the campaign’s social media launch and promotional rollout. The campaign was photographed by Darian Esser and videography from Ann Marie Ellender.
Queen of Sparkles | F25 Universal Pictures’ Wicked® Collection
For Queen of Sparkles’ Wicked collection, I envisioned a campaign set inside a vintage movie theater, bringing the story to life at the historic Prytania Theatre in New Orleans. I crafted props, planned the visual storytelling, and developed a social media rollout built around a teaser and dramatic reveal. The teaser featured backlit silhouettes of the models, keeping the collection a mystery until the announcement, when Jaime traded her signature Queen of Sparkles crown for Glinda’s and the theater illuminated to reveal the collection. The campaign extended beyond the theater to a Times Square billboard in New York City, an idea I conceptualized and brought to life through an original video created specifically for the display. The campaign was captured by videographer Jody Johnston and photographer Darian Esser.
Queen of Sparkles | Warner Bros Friends and Holiday Movie Collection
For Queen of Sparkles’ collaborations with Warner Bros., I conceptualized and developed the visual campaigns for the Friends and Holiday Movie collections. The Friends campaign took inspiration from 1990s fashion editorials, featuring a series of different colored studio backdrops and nostalgic styling. For the Holiday Movie collection, we photographed at Salon Salon in New Orleans, using its signature red interiors and maximalist design as the backdrop for the collection. Both campaigns were photographed by Jordan Hefler, with additional content creation by Amelia Troutman.